# IUG Conference 2025: Agenda, Innovation Labs & Product Training

**URL:** <https://techcommunity.softwareag.com/t/iug-conference-2025-agenda-innovation-labs-product-training/310263>\
**Category:** User Groups & Events\
**Tags:** Adabas-Natural, Adabas, Natural, CONNX\
**Created:** [May 8, 2025, 7:07am UTC](https://techcommunity.softwareag.com/t/iug-conference-2025-agenda-innovation-labs-product-training/310263 "2025-05-08T07:07:51Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Felix\_Friedrich](https://sea1.discourse-cdn.com/techcommunity/user_avatar/techcommunity.softwareag.com/felix_friedrich/32/418_2.png) [@Felix\_Friedrich](https://techcommunity.softwareag.com/u/Felix_Friedrich)\
**Post date:** [May 8, 2025, 7:07am UTC](https://techcommunity.softwareag.com/t/iug-conference-2025-agenda-innovation-labs-product-training/310263/1 "2025-05-08T07:07:51Z")

</div>

Dear Community,

We’re thrilled to announce **the agenda for the Adabas & Natural IUG Conference 2025** , and we couldn’t be more excited to share more about the opportunities that await you in **Hamburg, Germany, from July 8-10**.

IUG 2025 is right in the “Goldilocks zone” for conferences — large enough to provide an abundance of networking prospects, yet intimate enough for you to engage in meaningful one-on-one conversations with experts and peers. As a distinguished member of our community, you have privileged access to the exclusive network, insider product knowledge, and unparalleled connections on offer at this year’s event.

[**Explore agenda highlights**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgo.softwareag.com%2FODU4LURKUC03NDkAAAGaSmaw7fmuCEI528Z-gmZJm6TOpqPh-H4GWAzxnvJmWfm0EStzOEd8h9vbo0GdVN5ECVMOB2w%3D&data=05%7C02%7Cfelix.friedrich%40softwareag.com%7C30476cfac7344bc441f208dd8d7e7219%7Cd9662eb9ad984e74a8a204ed5d544db6%7C1%7C0%7C638822296481295419%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=UFLwQUvhHeuEn64pH%2FhMnrKC7U9fxc5XZmBJJUcLKTI%3D&reserved=0)

- **💡 Dive into the latest Adabas & Natural Innovations:** Explore the latest product developments that help you maximize the performance, availability & security of your Adabas & Natural applications on cloud, Linux or IBM Z. Discover how to stay ahead of the curve and take advantage of the latest transformation trends shaping our industry.
- **🏆 Real-World Adabas & Natural Success Stories:** Immerse yourself in a world of insider product knowledge straight from the best source —your peers! This year’s speakers represent world-leading companies including **Merkur Insurance and Motus Car Rental,** sharing their use cases.
- **🧑‍💻 Innovation Labs:** New this year, Innovation Labs will give you exclusive hands-on access to future capabilities before release. Guided by experts, you can explore new features, test cutting-edge functionality, and share your feedback directly with our product development team. **[Learn more \>](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgo.softwareag.com%2FODU4LURKUC03NDkAAAGaSmaw7UlWSq9R6VI5nVpHysgZtqnaXdRWWtcHOML2OXJ3maqEqc9lyP7xnzRCMmLDcFowkjQ%3D&data=05%7C02%7Cfelix.friedrich%40softwareag.com%7C30476cfac7344bc441f208dd8d7e7219%7Cd9662eb9ad984e74a8a204ed5d544db6%7C1%7C0%7C638822296481304701%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=r6EV3hRyJl983yt96fDcoz7zSnielPWuJFw85UcDQms%3D&reserved=0)**
- **📖 Free Product Training:** Work with a team of experts to master our software, discover best practices, and deepen your knowledge. **[Learn more \>](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgo.softwareag.com%2FODU4LURKUC03NDkAAAGaSmaw7dmldxiUtjMBDSVQ43HsGvJxyljqCBgcBDgwV1uVGxqTDWOJg_XF6VVgqaJm6GjL8ek%3D&data=05%7C02%7Cfelix.friedrich%40softwareag.com%7C30476cfac7344bc441f208dd8d7e7219%7Cd9662eb9ad984e74a8a204ed5d544db6%7C1%7C0%7C638822296481313530%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=dkhRhNMW6KDZGGtOaLSlHP%2FDQlbeIxV3kaA89hp3jRA%3D&reserved=0)**

We anticipate a surge in demand for seats and hotel accommodations, so [secure your spot](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgo.softwareag.com%2FODU4LURKUC03NDkAAAGaSmaw7Q-o3DryH6tlkinWNtLztDYkuxZonMTKsUhA9MJG0aE7BaTpK42VweGhDwIFTaj8OMc%3D&data=05%7C02%7Cfelix.friedrich%40softwareag.com%7C30476cfac7344bc441f208dd8d7e7219%7Cd9662eb9ad984e74a8a204ed5d544db6%7C1%7C0%7C638822296481323364%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=n6IXoN3IV6%2FhTok3TxzTSS9PP21H3gB7tJX%2FDtyUfog%3D&reserved=0) and book early to ensure you don’t miss out on this extraordinary experience.

🔗[www.softwareag.com/iug2025](http://www.softwareag.com/iug2025)